Take the number of how many of the total clicks go to your website.Take the total number of clicks on the search results for a tracked keyword Keywords are the words and phrases that potential customers might search for to find your business.The method varies slightly based on which tool you use, but Ahrefs uses the following formula to determine search visibility scores: There are specialist tools available online to calculate search visibility. It allows you to see how your website performs as a whole. How Can Search Visibility Be Calculated?Ĭalculating search visibility is done based on your targeted keywords and where you rank in search results for these keywords versus other sites. However, according to Search Engine Land, over half of all Google searches end without a click – so capturing the attention of your customers by being at the top of the SERPs is more important than ever! As you know, clicks can result in sales and increased revenue for your business, which is why it is so important to be visible on search engines. It’s an important metric for SEO professionals because the more visible on Google your website is, the more likely people will be to click on it. Search visibility refers to how many clicks your website gets. The lower your search visibility score, the lower down the SERPs your website appears, which means fewer people will visit your website on average. The higher your score, the more site visitors you will get and the higher up the SERPs your website appears. Search visibility is a key performance indicator (KPI). The score is given as a percentage and indicates how well your site is performing versus your competitors who rank for the same keywords as you. In simple terms, search visibility is a score that represents the estimated number of times your website is seen and clicked on by people who search for the keywords that you are organically ranking for. After all, increased visibility will drive more traffic to your site and get you more sales. Search engine algorithms are always changing, so your approach to staying visible needs to adapt to the times.Īs 2022 draws to a close, we’ve put together the ultimate guide to search visibility for next year what it is, how it works, and how you can improve yours. Standing out from your competitors online is one of the core components of search success, and when most of today’s consumers are online, that’s where people will go to discover businesses of interest. The more often your website appears in those precious search engine results pages (SERPs), the more likely people will be to pay a visit to your site. If your website is not visible on the big search engines, you will struggle to stay afloat. When you run a business in the digital age, being seen is everything.
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